Photographer looking at the camera
Hero Image
Photographer looking at the camera
Photographer looking at the camera
Hero Image
Photographer looking at the camera

TONY

2026

Rural systems architect



CREATING STRONG RURAL SYSTEMS

JOY

TONY JOY

Creating strong rural systems

With over 11 years in rural development, I have seen projects succeed and fail, and, as a result, have developed proven strategies to engage rural communities in projects and sustainable methodologies to integrate them so that projects outlive funding.

Photo-of-the-Systems Architect
Signature-image

Rural Systems Architect and Global Impact åStrategist

Photo-of-the-Systems Architect
Signature-image

Rural Systems Architect and Global Impact åStrategist

I founded the Durian Foundation to drive transformation across Rural Africa, and so far, we have impacted the lives of over 150,000 rural dwellers across 30 communities in Nigeria and 2 African countries.
Currently, I continue to co-create and work with organizations and donor agencies through contract-based work, consistently pushing the boundaries in sustainable rural and community development
I founded the Durian Foundation to drive transformation across Rural Africa, and so far, we have impacted the lives of over 150,000 rural dwellers across 30 communities in Nigeria and 2 African countries.
Currently, I continue to co-create and work with organizations and donor agencies through contract-based work, consistently pushing the boundaries in sustainable rural and community development
Based and work in Nigeria

(GMT)

I've had the privilege of collaborating with renowned brands, bringing innovative ideas to life, and creating sustainable projects.

creative expertise

creative expertise

"True Development works only when the system surrounding it works."

01 ——

Rural/Circular Systems Design

Most rural development projects die with their funding. I can show you how to work directly with communities to build frameworks, resource loops, and governance structures that keep projects alive long after donors have moved on.

Needs Assessment

Participatory Design

Governance & Ownership

Sustainability Planning

01 ——

Rural/Circular Systems Design

Most rural development projects die with their funding. I can show you how to work directly with communities to build frameworks, resource loops, and governance structures that keep projects alive long after donors have moved on.

Needs Assessment

Participatory Design

Governance & Ownership

Sustainability Planning

01 ——

Rural/Circular Systems Design

Most rural development projects die with their funding. I can show you how to work directly with communities to build frameworks, resource loops, and governance structures that keep projects alive long after donors have moved on.

Needs Assessment

Participatory Design

Governance & Ownership

Sustainability Planning

02 ——

Economic Empowerment

Poverty is not a resource problem, it's a systems problem. I design economic pathways that connect rural people to markets, skills, and capital, turning subsistence into enterprise.

Economic Inclusion

Market Linkage Design

Skills & Livlihood

Business Support Systems

02 ——

Economic Empowerment

Poverty is not a resource problem, it's a systems problem. I design economic pathways that connect rural people to markets, skills, and capital, turning subsistence into enterprise.

Economic Inclusion

Market Linkage Design

Skills & Livlihood

Business Support Systems

02 ——

Economic Empowerment

Poverty is not a resource problem, it's a systems problem. I design economic pathways that connect rural people to markets, skills, and capital, turning subsistence into enterprise.

Economic Inclusion

Market Linkage Design

Skills & Livlihood

Business Support Systems

03 ——

Tech for Good

The future of rural development is not imported but designed for the people who live it. I build digital tools that meet farmers and rural dwellers where they are, on the phones in their pockets, in the languages they speak, with the information they actually need.

AgriTech & Digital Extension

Last-Mile Technology Design

Human-Centred Products

Community-Facing Digital Tools

03 ——

Tech for Good

The future of rural development is not imported but designed for the people who live it. I build digital tools that meet farmers and rural dwellers where they are, on the phones in their pockets, in the languages they speak, with the information they actually need.

AgriTech & Digital Extension

Last-Mile Technology Design

Human-Centred Products

Community-Facing Digital Tools

03 ——

Tech for Good

The future of rural development is not imported but designed for the people who live it. I build digital tools that meet farmers and rural dwellers where they are, on the phones in their pockets, in the languages they speak, with the information they actually need.

AgriTech & Digital Extension

Last-Mile Technology Design

Human-Centred Products

Community-Facing Digital Tools

04 ——

Narrative & Advocacy

The rural story has too often been told by outsiders but I work with comunities to change that. We craft narratives that make rural communities findable and fundable.

Impact Storytelling

Policy Advocacy

Campaign & Comms Design

Donor & Stakeholder Engagement

04 ——

Narrative & Advocacy

The rural story has too often been told by outsiders but I work with comunities to change that. We craft narratives that make rural communities findable and fundable.

Impact Storytelling

Policy Advocacy

Campaign & Comms Design

Donor & Stakeholder Engagement

04 ——

Narrative & Advocacy

The rural story has too often been told by outsiders but I work with comunities to change that. We craft narratives that make rural communities findable and fundable.

Impact Storytelling

Policy Advocacy

Campaign & Comms Design

Donor & Stakeholder Engagement

05 ——

Partnerships/Co-creation

With over a decade of experience working across Nigeria and multiple countries globally, I know how to bring organizations, communities, and institutions into genuine alignment, creating the kind of trust that makes transformative work possible.

Multi-Stakeholder Facilitation

Co-Creation & Co-Design

Organizational Strategy

Cross-Sector Collaboration

05 ——

Partnerships/Co-creation

With over a decade of experience working across Nigeria and multiple countries globally, I know how to bring organizations, communities, and institutions into genuine alignment, creating the kind of trust that makes transformative work possible.

Multi-Stakeholder Facilitation

Co-Creation & Co-Design

Organizational Strategy

Cross-Sector Collaboration

05 ——

Partnerships/Co-creation

With over a decade of experience working across Nigeria and multiple countries globally, I know how to bring organizations, communities, and institutions into genuine alignment, creating the kind of trust that makes transformative work possible.

Multi-Stakeholder Facilitation

Co-Creation & Co-Design

Organizational Strategy

Cross-Sector Collaboration

Metric marvels

Metric marvels

AWARDS & Recognition

20
Ashoka
Kanthari
Royal
Commonwealth Society
Her Network

PROJECTS COMPLETED

30
Durian Craft Village
Durian Farm Village
Itaja
Dunni by Durian
Rural is Cool Conference

Number of communities impacted

40

WORKED WITH international CLIENTS

5

Have a project?

Schedule a Call.

Let's chat!

Have a project?

I'm available for new projects from

April - June 2026

I'm available for new projects from

April - June 2026

I'm available for new projects from

April - June 2026